This is the third article in a series I created to help identify your customer profile. This person is often referred to as a marketing persona (or buyer persona) as they are a fictional, generalized representation of your ideal customer. In this article, I’m going to show you how to use Facebook Audience Insights to help you fill in some of the blanks of your ideal customer profile.
Image optimization is one of the challenges facing social media marketers. You want to optimize images so they appear their best to the audience that is seeing them. Unfortunately, each of the social media networks wants to use a different size. This can be really time-consuming and frustrating. But what if you could create just 3 optimized images and reuse them across all of your networks?
You've just completed a blog post and hit the “Publish” button, now what? Maybe you’re thinking “I just wrote epic content, surely they will come” or maybe even “writing was hard, you mean there’s more?” I’m sure you’ve heard the phrase “Content is King”, but did you know distribution is queen? You have to promote your post to get more traffic.