In my previous post, I discussed a process to create your customer avatar, a representation of your ideal customer. In this post, I’m going to discuss using an Empathy map to help you crawl inside your customer’s head
A farmer had some puppies he needed to sell. He painted a sign advertising the 4 pups and set about nailing it to a post on the edge of his yard. As he was driving the last nail into the post, he felt a tug on his overalls. He looked down into the eyes of a little boy.