This is the third article in a series I created to help identify your customer profile. This person is often referred to as a marketing persona (or buyer persona) as they are a fictional, generalized representation of your ideal customer. In this article, I’m going to show you how to use Facebook Audience Insights to help you fill in some of the blanks of your ideal customer profile.
In my previous post, I discussed a process to create your customer avatar, a representation of your ideal customer. In this post, I’m going to discuss using an Empathy map to help you crawl inside your customer’s head
A farmer had some puppies he needed to sell. He painted a sign advertising the 4 pups and set about nailing it to a post on the edge of his yard. As he was driving the last nail into the post, he felt a tug on his overalls. He looked down into the eyes of a little boy.
Most online marketers know they need to identify a target market. A target market is simply a particular niche of potential customers to direct your promotion, content marketing, and advertising. But this is only the first step, and unfortunately, many new marketers stop at this point. But can you really have a conversation with ‘stay at home moms between the ages of 25-45’? No, your conversations should be a with a specific person, with specific hopes and dreams, as well as specific challenges and pain points. You need to speak to your ideal customer avatar.